I’m Ashley McGrath—a Creative Director and Brand Strategist shaping how lifestyle, design, and retail brands connect with the world.

With a foundation in fashion design and graphic design from SCAD, my career spans editorial art direction, 360° campaign strategy, and brand transformation. From crafting seasonal narratives and directing photo shoots for industry leaders like Coach and FLOR, I thrive on turning nuanced ideas into polished, commercially powerful creative.

I partner with visionary brands and founders to bring clarity, elevated aesthetics, and distinctive storytelling to every touchpoint.