Coach
Global Heritage, High-Craft Execution: Directed creative for Coach, translating luxury leather goods heritage into monthly global catalogs, high-profile product launches, and cohesive retail environments.
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The Scope
Operating within Coach’s vertically integrated model meant steering creative across seven distinct business units under one brand umbrella.
Supported global visual merchandising and retail creative, helping translate high-concept campaign stories into cohesive in-store visual standards across international markets.
