Three Taverns Brewery
Crafting a Modern Classic: Partnered on the art direction and brand narrative for Three Taverns from the ground up—shaping the visual storytelling across core bottle and can packaging, taproom collateral, and digital touchpoints to establish a distinct craft beer brand.
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The Challenge
In a crowded craft beer landscape often dominated by technical brewing specs and generic industry tropes, Three Taverns needed a distinct visual and emotional point of view. The goal was to build a campaign centered on authentic community, elevated vibe, and shared experiences—translating the brewery's "surpass the ordinary" philosophy into art direction that felt warm, cultured, and magnetic without feeling pretentious.
